6 Most Common Oral Care Myths

6 Most Common Oral Care Myths

How much do you actually know about your oral care? Having false information about your oral health can be harmful and lead to serious damage and dental problems. These key facts will help you take the best care of your pearly whites! Let’s demystify six of the most common oral care myths that are unfortunately widely accepted by many people.

Myth #1: Brush teeth after every meal

oral care myths

Fact: This is probably one of the worst things you can do, especially after consuming something acidic, like oranges, grapefruit or lemon juice. Your tooth enamel becomes softer and more sensitive after eating, and brushing your teeth immediately after meals can weaken tooth enamel in a big way! Instead, chew a sugar-free gum that can neutralize acids and produce saliva so your mouth will get back to a neutral pH level.

Myth #2: Sugar is the worst enemy

Myth #2: Sugar is the worst enemy

Fact: This is something our parents used to say every time we were craving for a sweet treat. What they didn’t know is that it’s not about the amount of sugar you eat, but the length of time the sugar remains in your mouth. When consuming carbohydrates, the bacteria present in the mouth produces acids, which can cause cavities and tooth decay. So, the next time you enjoy a sweet snack, make sure you brush your teeth thoroughly to prevent a breeding ground for bacteria.

Myth #3: White teeth = healthy teeth

Myth #3: White teeth = healthy teeth

Fact: Not necessarily. Your teeth may be white but that doesn’t mean there aren’t signs of infection or cavities stuck somewhere in between. Healthy teeth come in a wide range of natural shades. People with healthy teeth may have darker teeth than others. No matter how trendy it is to have pearly whites today, always remember—healthy teeth will never fall out of fashion!

Myth #4: Stop brushing bleeding gums

Myth #4: Stop brushing bleeding gums

Fact: Bleeding gums are often an early sign of gingivitis, a gum disease, usually caused by smoking, diabetes or medications. Many people believe the misconception that when your gums are bleeding you shouldn’t brush them at all, so they can heal themselves. Little do they know that brushing is not only good for teeth, but also for your gums and tongue. It helps get rid of plaque, which causes inflammation that can eventually lead to gum disease. The key is not to brush too hard, especially if you have sensitive gums, and use a softer toothbrush.

Myth #5: Bleaching makes your teeth weaker

Myth #5: Bleaching makes your teeth weaker

Fact: There is actually no need to fear that bleaching products will weaken your teeth. If used according to the instructions, bleaching products are completely harmless. It is simply a color change and it doesn’t affect your teeth’s health or strength. Nowadays, most of the teeth whitening products are PH neutral and they don’t cause any harm to the root or enamel. Just make sure you have your bleaching done by properly following the instructions, or have it performed by a qualified dentist. If you are not a fan of teeth whitening products, there is an alternative and effective way of getting a whiter set of teeth with home-made ingredients, straight from your kitchen!

Myth #6: Putting an aspirin on the tooth can reduce toothache instantly

Myth #6: Putting an aspirin on the tooth can reduce toothache instantly

Fact: Actually, it will make everything worse. Placing Aspirin on a tooth can cause an acidic chemical burn to your gums and lips as well. And that is far from pain relief! Dentists advise not to take too many Aspirin tablets if you suffer from toothache. If you are unable make it to the dentist immediately, an over-the-counter pain-killer is better option than using Aspirin directly on your teeth.
It is of a great importance that you get educated about your dental care. The more you know about your oral health, the easier it will be to prevent decay and infection. Don’t believe everything you hear before checking it with your dentist first.


From Violight to Violife

From Violight to Violife

Our History

Fifteen years ago, a successful entrepreneur from New York City was reading a popular gadget catalog. He discovered a product he had never seen before. It was a household appliance that eliminated bacteria on one of the most widely-used items in the world: your toothbrush. The product in the catalog used ultraviolet light to kill germs; a technology used in hospitals, water treatment plants, and food preparation, but was hardly used in consumer goods.

Immediately, our entrepreneur had two thoughts. First, his business mind concluded that everybody brushes their teeth. Potentially this was a product for the masses! Second, his creative side knew that he could design a better looking version that people would be proud to put on their bathroom counter. You see, the appliance he found in the catalog was truly an “appliance”. All function, but no form. In fact, some would say the device was rather ugly.

He found electrical engineers, microbiologists, and product designers to help him build a UV toothbrush sanitizer that was beautiful, effective and affordable. After about a year of research and development, he asked me to join him. I had just sold my first company and I was looking for my next business adventure. I had a notion that this partnership had potential. You see, there was some history between us. Our entrepreneur is my dad.

A Company is Born

A Company is Born

On a spring day in 2004, in my suburban New York basement, we officially incorporated **Violight** and set out to build a few thousand UV Toothbrush Sanitizers. By that time, everything about the product was super cool. The world-renowned designer [Philippe Starck] furnished a sleek, beautiful toothbrush holder concept for the shell. The ultraviolet technology inside was tested and proven to kill 99.9% of germs on toothbrushes by the infamous NYU School of Dentistry. We built a small website with a Paypal shopping cart, and called a few catalogs to see if they would carry the item. We contacted a friend who had a small warehouse in New Jersey, and another friend who had some PR connections to help get the word out.

Onward and Upward

Onward and Upward

The Violight Countertop UV Toothbrush Sanitizer (item #VIO100) was in production, just in time for Holiday gifting. Our hard work paid off in ways we could only dream about: TIME magazine named our sanitizer “One of the Coolest Inventions of the Year”, and Ellen Degeneres wanted 300 units for her ’12 days of Christmas’ audience giveaway. We were on our way!

As you can imagine, we outgrew our little basement office and needed to come up with more products, more distribution, and a bigger team to help us push forward. The next iteration was the Violight Travel Safe UV Toothbrush Sanitizer (item #VIO200)…designed with the same 99.9% germ-killing effectiveness as our countertop product in a convenient, portable case. Perfect for hotels, toiletry kits, office drawers, gym bags, and anywhere you take your toothbrush.

Fast forward a few years, and we were pioneers in UV personal care. Our next best seller was the Zapi UV Toothbrush Sanitizer, designed with bright colors and characters, to express your personal style while offering the same health benefits that made Violight famous.

What’s Next?


After our focus on UV, we had a good handle on what made us successful: products that had great functionality with a unique sense of style. From the start these key factors helped us stand out. So we set out to bring these core values to other products that people use everyday. Our next item became our best seller, the Slim Sonic toothbrush. This little marvel had sonic power to rival the best power toothbrushes on the market. It’s price tag was under $20, and it came in dozens of trendy colors and patterns. Its mascara-style cap and compact size made it perfect for an on-the-go lifestyle.

Soon we added other travel items like our personal humidifier and design-driven beauty accessories to the mix, and all of a sudden we weren’t just a UV company anymore.

A New Name

A New Name

The name Violight suited us well for many years, but sales of our new items were outpacing our UV sanitizers. Our products were part of our customer’s healthy, on-the-go, fashionable lifestyle. The ‘light’ in our name only pertained to a small portion of our product mix. It was time for a change.

We needed a name that would be recognizable to everyone that knew us, but reflect the new brand we had become. **Violife** was the perfect, natural evolution from **Violight**. We changed our name in 2013, refreshed our packaging and website, but kept our logo identical to make sure everyone still recognized the company they grew to know and love.



We’ve come a long way from our highly-styled UV sanitizers to our first set of solid-color Slim Sonic toothbrushes. Today, Violife products are sold in over 20 countries around the world, and we partner with some of the top retailers here in the USA.

Our products keep getting better through improved technology, great design, and higher quality than ever before. In 2017, we introduced Slim Sonic Basic. It’s the world’s first fashionable sonic toothbrush, and truly affordable at just $9.99! We hope you are as excited as we are about the next iteration of our growth. Since day one we have fostered a company with a great sense of family, fun, hard work, and amazing products. With millions of happy customers all over the globe, we are happy to share our Vio-‘life’ with all of you!

– Jonathan Pinsky
Cofounder and CEO


Beauty Checklist for Every Modern Woman on the Go

Beauty Checklist for Every Modern Woman on the Go

Whether by plane, train or car, traveling can be pretty stressful and could have a bad effect on your appearance. To avoid doing the last-minute travel preparation, start a bit earlier with your beauty routine. Remember to make a list of items you absolutely need to take with you before hitting the road. Do not miss this Travel beauty checklist.

Pre-travel Beauty Routine

travel beauty checklist

Even before packing your suitcase you need to make sure to leave enough time to get all of your beauty treatments done.

You might also like this:

Simple Hacks to Make You Look and Feel Beautiful while on-the-go


1. Exfoliate


A week before you leave treat yourself to a deep exfoliating treatment. A good facial and body scrub will help you remove all dead skin cells and create a perfect base in case you want to get a glowing tan in the sun.

2. Get your nails done

Get your nails done

A good gel manicure will last up to four weeks. That way you don’t have to worry about your nails while you’re away. We suggest you to go with neutral, nude colors that are less likely to show chips. Get them done two days before you go.

3. Moisturize


The night before you set off, don’t forget to apply moisturiser on your face and body. This will keep your skin hydrated before getting exposed to the dry air on a plane or train. This is also a perfect time to drink as much water as possible.

4. Try a hydrating hair mask

Try a hydrating hair mask

Treat your hair with a nice nourishing deep conditioning mask the morning before you leave. Your hair will be soft as silk and less prone to frizz. Book an appointment with your hair stylist a few days before you go away to get your split ends trimmed and your roots done.


Pack Smart – Travel Light

Pack Smart - Travel Light

When it comes to beauty tips for traveling, it’s all about keeping things simple. You need to be smart when selecting your beauty products. Take time to focus on what essential beauty products you need in your travel beauty case. Once you figure it all out, try using travel-friendly containers for your favorite shampoo, conditioner or body lotion. Besides these, here are some items you should never forget to pack:

  • Face Wash
  • Toothbrush
  • Toothpaste
  • Floss
  • Razor
  • Deodorant
  • Q-tips and Cotton Pads


Slim Down Your Makeup Bag

Slim Down Your Makeup Bag

Make a list of basic make up products that you use and you will be amazed with an extra space in your makeup bag. Here’s a list of those essentials:

  • BB cream with SPF protection (instead of foundation and moisturizer)
  • Mascara
  • Eyeliner
  • Eyebrow pencil
  • Bronzer / Highlighter
  • Lipstick / Lip balm


Keep these beauty tips in mind next time you hit the road and packing will no longer be stressful and time consuming.



How UV Light Sanitizes your Toothbrush

UV light

Ever since the Nobel Prize in Medicine was awarded to Niels Finsen in 1903 for his use of UV light against tuberculosis, this method has been used for sanitization with unrivaled success. Firstly, UV Light was used in medical sanitization to eliminate germs and achieve a sterile work environment. Apart from hospitals, UV light was introduced in food preparation, water treatment plants, salons and so on. Using this proven germicidal ultraviolet light technology, Violife has brought consumers attractive and practical toothbrush sanitizers.

So how does UV Light sanitize your precious toothbrush?

Unfortunately, toothbrushes are prone to harboring bacteria. The moist toothbrush bristles provide the perfect environment for bacteria to stay alive and reproduce. But do not fear! Violife’s UV Sanitizers for Toothbrushes kill 99.9% of germs and bacteria thanks to the powerful germicidal UV bulb. It’s powerful against nasty germs like H1N1, E. Coli, Staph, Salmonella, Strep, and Listeria. Violife’s UV Sanitizers for Toothbrushes penetrate the cells of bacteria, disrupting their DNA and killing all the disease causing agents.

Violife UV sanitizer, UV Light

The Science behind our UV Sanitizers for Toothbrushes

So how does germicidal ultraviolet light work? Here are the details of how we use germicidal ultraviolet light in Violife sanitizers. Ultraviolet disinfection technology targets and destroys disease-causing microorganisms. When these microorganisms are exposed to UV light their production is restricted. Over 100 years ago, scientists concluded that the specific wavelength of 254 nanometers (nm) has the most success, effectively limiting the reproduction and growth of pathogens. Violife has used this awesome technology to bring you products of compact size, cool design, yet powerful enough to protect you and your family. Lead a healthy life and keep your toothbrushes germ and bacteria free.


Healthy Smile Category Zaps Germs and Bacteria in just 7 Minutes

Check out the products from our healthy smile category! It all started with our original revolutionary Countertop UV Toothbrush Holder and Sanitizer.

We extended the success of this product to the Zapi Luxe UV Toothbrush Sanitizer. The cute design of our Zapi houses a very powerful high-tech germ and bacteria killing power. It comes in various styles, from bright colors and characters to elegant and simple colors. They are adorable and make a thoughtful gift!

Violife has also created a toothbrush sanitizer for those on the move that lets you keep your toothbrush germ-free when you travel. Our Travel Safe UV Toothbrush Sanitizer comes in a sleek design and has become a favorite travel accessory.

6 Reasons to Buy a UV Sanitizer This Fall


Choose your favorite style and save your toothbrush. Our sanitizers work like a charm. They get rid of germs and bacteria zapping them out in just minutes! Gift a Violife UV Toothbrush Sanitizer and give someone a truly healthy smile!


Fun Facts: Dental Hygiene through History

Dental hygiene throughout history

From hog bristle to electric toothbrushes, products for dental hygiene have come a long way throughout history. In case you were wondering who invented the first toothbrush, toothpaste and dental floss, check out these interesting facts about origins of the dental products we use today.

A history of a toothbrush

  • It is believed that the first people to use a toothbrush were the Hindus of India who used the end of a fresh twig.
  • In 4000 B.C. this twig was frayed into fibers, and in 3500 B.C. they started calling it a “chewing stick”.
  • In 1600, the Chinese made a toothbrush out of hog bristles.
  • In 1780, William Addis of England invented a brush with a handle made from cattle bone and the bristles were from swine.
  • The first toothbrush, as we know it today, was invented in 1857 by an American named H.N. Wadsworth, while Dr. Meyer Rhein patented a three-row toothbrush of serrated bristles with larger tufts.
  • It wasn’t until 1938 that nylon brushes with plastic handles were invented. The nylon bristles were gentler to the teeth and gums.
  • The first electric toothbrush was introduced at the 100th Anniversary of the American Dental Association (ADA) in 1959.

dental hygiene


Toothpaste recipe

  • A manuscript from Egypt in the 4th century C.E. describes a toothpaste as a mixture of powdered salt, pepper, mint leaves and iris flowers.
  • The Greeks and the Romans improved the toothpaste recipe by adding abrasives such as crushed bones and oyster shells.
  • In the 18th-century, toothpaste recipes contained burnt bread.
  • In 1892, Dr. Washington Sheffield manufactured toothpaste into a collapsible tube.
  • By 1900, a paste made of hydrogen peroxide and baking soda was recommended for use with toothbrushes.
  • In 1914 fluoride was added to toothpaste recipe. At first, it was criticized by the American Dental Association (ADA) in 1937, but in 1950 the ADA approved it.


History of flossing


Flossing through centuries

  • Dental floss made from a thin thread of silk was invented in 1815 by a New Orleans dentist named Levi Spear Parmly.
  • It wasn’t until 1882 that floss was manufactured using unwaxed silk by the Codman and Shurtleft Company in Randolph, Massachusetts.
  • In 1896, the Johnson & Johnson Company released dental floss made from silk surgical sutures.
  • After World War II, a medical doctor named Charles Bass introduced nylon, which had more advantages over silk floss.

New Year, New You

New Year's Resolution Ideas

At Violife, we are not just celebrating the New Year, we are celebrating the New You. If you are like most of us, who try to push through the daily grind of modern life with work, a hectic social calendar, family commitments and chores galore, you know that it gets hard to find a moment to reflect. When we step back to reflect on the past year, we get a better perspective on things that we’ve been doing right and the flaws that continue to annoy us. Did you make your New Year’s resolutions, yet? We want to wish you a Happy New You and help you follow through on your resolutions or inspire you to make them if you haven’t yet. It’s never too late!

The New Year is a Perfect Time for Resolutions

New Year's resolutions

First of all, for all the things that you are doing right, and there’s plenty in that area for sure—give yourself a pat on the shoulder. You deserve it! But what about the habits that have haunted you throughout the past year that you’d like to forget and get rid of? Now is the time to tackle those. The New Year is the perfect time to introduce resolutions, change those habits, set new goals and reach those aspirations. We have compiled suggestions to get you started. For example, maybe you could introduce more exercise, stop smoking, detox your body, drink more water, read more, sleep better, or just smile brighter with a whiter smile. If any of these are things you’d like to tackle in the New Year, make sure you get them down on paper. They sound perfect!

Pick the Things that You Really Care About

Healthy New Year

Prepare your New Year’s resolutions list as short or as long as you like. Then ask yourself the question – what do you really want? In order to improve the chances of fulfilling your goals, they should be aligned with your life purpose. If you are looking to exercise more, work out a schedule, find a gym or a training partner. New Year’s resolutions are a bit like dieting – we are enthusiastic at the beginning and then gradually the enthusiasm wears off. This year, pick the things that you really care about and get on them.

Sleep Better Every Night and Wake up Rested

Personal humidifier

At Violife, we invite you to sleep better every night in the New Year by treating yourself to 25% off all humidifiers! Please hurry, there are only a few left! Sleeping with a humidifier in your bedroom will ensure that you are breathing and sleeping better. Our humidifiers also do wonders to your skin, ensuring that your hands and lips don’t feel dry and dehydrated. They are portable, making sure that you feel good wherever you are. Wake up with a face that looks supple and rested in the new year and to a new healthier you. New Year, healthier You!

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